About Roster

Built by a marketer who got tired of empty calendars

Roster Alpharetta was started by Tai Nguyen, founder of ELSA Marketing, after years of watching good local businesses lose jobs to slow follow-up and shared leads.

The idea is simple. Put one business from each trade under one roof, give every member a real marketing system, and let the businesses that serve the same homeowner send each other work. A realtor's buyer needs a lender, an inspector, an insurance agent and, sooner or later, a roofer. At Roster those people are down the hall.

ELSA Marketing runs the growth side: ads, a CRM, and AI that answers every lead in seconds and books it onto your calendar. Roster provides the office, the exclusivity and the room.

What we believe

  • Your competitor shouldn't be your neighbor
  • Speed to lead wins jobs
  • Referrals work best when they're on purpose
  • Owners should see every dollar of ad spend

Want to be on the founding roster?

Applying takes two minutes and commits you to nothing. If your trade is open and you're a fit, we'll book a discovery call and a tour.

Apply for a seat